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Faculty Sriram Venkataraman

Sriram Venkataraman

Professor of Marketing, Edward M O’Herron Scholar and Associate Dean of MBA@UNC

Contact

CB 3490 Chapel Hill, NC 27599-3490

919-962-0992

Sriram Venkataraman is a big-data scientist with expertise in pricing, social-media analytics, advertising, retailing and branding.

He develops state-of-the-art quantitative methods to maximize return-on-investment from marketing activities. His research has been adopted by Fortune 100 companies in industries that include entertainment, pharmaceuticals, automobiles, technology and consumer packaged goods.

Dr. Venkataraman holds several patents and consults with firms like GE, Sony, Disney, Cox, Coca-Cola and SAS. He also serves as an advisor to prominent full-service analytics start-ups that provide business intelligence solutions in data-intensive industries.

An award winning teacher and researcher, Dr. Venkataraman previously served on the faculty of Emory University’s Goizueta Business School and as a visiting scholar at the University of Chicago’s Booth School.

He received his PhD and MS in management from Cornell University and his BS from the University of Poona, India.

Areas of Expertise

Advertising Branding Marketing Marketing - entertainment Pricing Retail Social media

News & Research

Applying big-data science in theory and practice

Marketing Professor Sriram Venkataraman explores issues of both societal and business impact.

What’s buzz got to do with it?

Use social media insights as part of your marketing strategy.
people on laptops and cellphones

Media snacking

Consumers find tasty bits of information everywhere, from their televisions to their tablets. Customers can’t buy a product or service if they don’t know...