Insights
Our world-class faculty are some of the brightest minds in the business. Many are recognized for their rigorous, relevant research. Others are recognized for the contributions they’ve made in the corporate world. And all of them are recognized for their insight, perspective, and robust thought leadership.
Let’s hear what they have to say.
Corporate social advocacy: When is it time to take a stand?
Professor Stephanie Mahin explores corporate social advocacy and how it differs from corporate social responsibility.
Successful marketers make strong leaders.
Professor Jan-Benedict Steenkamp looks at adaptive leaders through history who have “passed through the fire” to become strong marketers.
How does strategic cost analysis lead to smarter business decisions?
Professor Eva Labro describes how strategic cost analysis can help corporate finance professionals better understand performance data and make important decisions based on that data.
Energy crafting turns moments of stress into opportunities.
Professor Mike Christian explains that energy crafting can help individuals optimize their performance, find meaning in their work, and, ultimately, feel like they’ve made an impact.