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5 Tips for Writing a Standout MBA Application Essay

Woman on laptop choosing MBA recommenders

Crafting a compelling MBA application essay can be a daunting task. This essay is your opportunity to go beyond the numbers – GMAT scores, GPA, and resume – and reveal something deeper about yourself to the admissions committee. Here are five tips (plus a bonus!) to help you write an essay that stands out during the application review process. You can review the essay prompts for this year’s application any time.

1. Stay focused and answer the question

It’s surprising how often candidates write beautiful essays but fail to answer the actual question. Before diving into your essay, take a moment to understand what the prompt is really asking. As your application is reviewed by the Admissions Committee, they are not only reading the quality of your response but also assessing your ability to follow direction and stay on topic.

Tip: Avoid the temptation to recycle essays from one application to another. Each school’s prompt is unique, and your essay should be tailored to fit each specific question.

2. Be authentic and genuine

We are looking for genuine insight into who you are, what motivates you, and what you are passionate about. Avoid writing what you think the admissions committee wants to hear. Instead, focus on telling your authentic story.

Tip: Reflect on your personal and professional journey. What are your major accomplishments? What challenges have you overcome? What motivates you? Let your unique voice shine through in your writing.

“The Admissions Committee can tell when an applicant isn’t being genuine or is recycling essay responses. This aspect of the application is the best way to showcase who you are and why you’re the right fit for the program…don’t waste it by taking the easy way out!”

Katy Radoll Director of Admissions, Full-Time MBA Admissions

3. Keep your language clear and approachable

While it might be tempting to use industry jargon or complex language, it’s important to remember that not everyone reading your essay will be familiar with your field. Your goal is to communicate your experiences and aspirations clearly and effectively.

Tip: Imagine explaining your story to someone outside your industry, like a grandparent or a professor in a different field. Simplify your language and focus on the impact of your experiences rather than the technical details.

4. Show, don’t tell

Instead of just telling the admissions committee about your skills and accomplishments, use specific examples and stories to illustrate your points. This approach makes your essay more engaging and memorable.

Tip: Think about experiences that have shaped your character or influenced your career path. Describe these moments vividly and explain how they have prepared you for an MBA and your future career.

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5. Edit, edit, and edit again

Writing a great essay is a process. Your first draft is just the beginning. Take the time to revise and refine your essay multiple times. Using online resources like ChatGPT can be beneficial as a starting point, but should always be reviewed for accuracy and modified to reflect your voice. Seek feedback from trusted friends, colleagues, or mentors who can offer a fresh perspective and help you improve your writing.

Tip: After writing your initial draft, set it aside for a few days before revisiting it. This break can provide new insights and help you spot areas that need improvement.

Bonus tip: Be concise and respect word limits

Being concise is not just about meeting a word limit requirement; it’s also about demonstrating your ability to communicate effectively. As you tell your story, consider how you can get your point across succinctly.

Tip: Focus on the key messages you want to convey and avoid unnecessary details. Remember, quality over quantity!

Where can an MBA take you?

Pursuing an MBA is often the catalyst to higher earning potential, pursuing a new career path, or climbing the ladder within your current organization. Connect with our admissions staff during an office hours appointment to discuss your career goals, or take a look at where Tar Heel MBAs have gone after graduation.

7.17.2024