Full-Time MBA Technology and Innovation Management | UNC Kenan-Flagler Business School

Technology and product innovations are rapidly reshaping our world. To effectively lead in this exciting frontier, students must understand how to forecast the impact of new technology, develop strategic investment plans, and create tactical plans for developing and managing innovative products.

This concentration provides students with a strong foundation of theory, tools and techniques in this field – all highly marketable skills necessary to interface with cross-functional teams delivering product performance in an ever-changing business landscape.

Technology and Innovation Management at a Glance (PDF)

“Imaginative products are reshaping marketplaces around the world. In this frontier, leaders must read complex market trends, think critically, clearly communicate a strategic product vision and effectively work with people to achieve goals. The Technology Innovation and Product Management concentration is specifically focused on developing these critical skills. Collaboration, communication, and creativity are the name of the game. Graduates will gain the knowledge to be effective stakeholders in the transformation of ideas into new products and services.”

Al Segars PNC Bank Distinguished Professor of Strategy and Entrepreneurship

Select Course Offerings

Data Science and Artificial Intelligence in Business
Digital Marketing and Social Media
Innovation and Design Thinking
Managing Customer Data: Journeys, Insights and Growth
Managing Innovation
Marketing Research: Machine Learning for Consumer Insights
Marketing Strategy in Technology-Intensive Environments
Product Management
Project Management
Strategy in High Velocity Markets
Technology Strategy & Business Innovation
Thinking and Communicating with Data
Value Chain Innovation: Technology, Data and Analytics

Who’s Teaching

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Key Resources

World-Class Faculty

Our Technology Innovation & Product Management Concentration is led by academic and industry leaders who have extensive practical experience with the world’s leading technology companies. Our faculty leverage their direct experience advising technology companies on current trends and cutting-edge technologies. Prof. Albert Segars is the lead faculty of the concentration and the PNC Distinguished Professor of Strategy & Entrepreneurship. He has published extensively in both academic and practitioner journals and held posts in research and development with IBM, Apple and the Department of Defense. His recent research “Seven Technologies that are Remaking the World” is a featured article in technology innovation by MIT’s Sloan Management Review.

Career & Leadership

UNC Kenan-Flagler Career & Leadership has a career coach who supports students pursuing careers in technology and product management. That coach provides career programming tailored to the tech industry’s just-in-time recruiting timeline, accompanies students on a West Coast career trek, and provides MBA students one-on-one coaching to prepare them to succeed. Career & Leadership also manages relationships with tech industry firms and works to expand the number of companies that recruit UNC Kenan-Flagler MBAs.

Business Technology Club

The student-led Business Technology Club (BTC) provides opportunities for interacting with leading employers through career treks, practical insights to potential careers, peer learning and collaboration. The BTC also partners with local technology companies to offer mentoring programs to students.

Career Paths

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Career Treks

Sponsored by the Business Technology Club, career treks are an important networking and recruitment opportunity. Students meet with top technology firms to enhance their understanding of careers in product management, product marketing management, operations, finance, and other functions within the technology industry.

Technical Case Preparation

Throughout the year, both Career & Leadership and the Business and Technology Club offer multiple workshops and resources for students to learn about and practice for technical case interviews. Performing well in a technical case interview is essential for students wishing to pursue internships and post-MBA roles as Product Managers and Product Marketing Managers.

I’m interested.

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